Write a report on the sample sizes used and the extent to which details of precision, confidence levels and any other factors affecting the sample were reported.

Need Writing Help? Our writing specialists are here 24/7, every day of the year, ready to support you! Instantly chat with an online tutor below or click here to submit your paper instructions to the writing team.

click here to submit your paper instructions

1. Visit www.ralphlauren.com (or your local equivalent) and collect further secondary data and intelligence to obtain information on the segmentation strategy of Ralph Lauren. As the vice president of marketing for Ralph Lauren, what information would you like to support decisions around an idea to launch a new line of unisex shirts in Europe? Imagine that the company had launched these shirts and wanted to determine initial consumer reactions. If non-probability sampling were used, which sampling technique would you recommend and why?
2.Using a spreadsheet (e.g. Excel), program the formulae for determining the sample size under the various approaches described in this chapter.
3.Using the website of a national newspaper in your country, search for reports of three recent major surveys. Write a report on the sample sizes used and the extent to which details of precision, confidence levels and any other factors affecting the sample were reported. Note any reporting that sensationalizes statistical changes over time that are within the margin of error tolerances.

Need Writing Help? Our writing specialists are here 24/7, every day of the year, ready to support you! Instantly chat with an online tutor below or click here to submit your paper instructions to the writing team.

click here to submit your paper instructions

Leave a comment