Discuss the arguments for/against hard-sell advertising

Need Writing Help? Our writing specialists are here 24/7, every day of the year, ready to support you! Instantly chat with an online tutor below or click here to submit your paper instructions to the writing team.

click here to submit your paper instructions

After reading Chapters 8-9, evaluate a common debate: Creative Advertising vs Hard-sell Advertising. In this paper, you should –
Discuss the arguments for/against Creative Advertising
Discuss the arguments for/against Hard-sell Advertising
Take a position on who should be responsible for judging the creativity of an ad: the client or the agency creative personnel. Support your position.
Students should use the textbook and other sources (books, peer-reviewed journal articles) to write the research paper. At least five sources must be cited in the body of the paper and listed on the reference page. The paper should have 2-3 typed pages (double-spaced), not including the cover page and reference page(s). Use APA form and style guidelines to write your paper. Papers will be graded based on the following general guidelines: proper grammar, language, and writing style; originality of ideas; and depth of research/use of available literature. See the grading rubric for specific guidance.

Need Writing Help? Our writing specialists are here 24/7, every day of the year, ready to support you! Instantly chat with an online tutor below or click here to submit your paper instructions to the writing team.

click here to submit your paper instructions

Leave a comment