Discuss/explain the various aspects/points of your argument using theory and examples.

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Introduction
General introduction to the topic [the raise of Consumer Culture Theory]
Narrow the topic down to the central point of the argument you are asked to address
[the effect of Consumer Culture Theory’s postmodernism on changing the role of the consumer in the definition(s) of a brand and consequently the way brands are (should be) managed]
Based on the above, outline in a statement (the thesis statement) your argument/stance regarding the topic and how your essay will be structured to develop/justify this argument/stance.
Body
Discuss/explain the various aspects/points of your argument using theory and examples. [In other words, make sure to fully incorporate the evolution in modeling the process of branding and the supportive case/s discussed in lectures in your discussion (justification) before adding any external sources/cases].
Use postmodernity traits, analyze why and how managing the branding process has evolved (or not) from focusing on engineering loyalty to forming (organic) solidarity with a rich support from stories/cases along the way].
Conclusion
Sum up your argument (hint: sum up the outcome of the discussion).
Based on the above summary, come up with your own opinion about the statement cited in the Topic (i.e. confirm the position outlined in your thesis statement).

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